We're on the hunt for a CREATIVE soul who can capture and share our Three Birds journey across all our platforms. You need to be a killer writer (not ‘killer’ like Stephen King, think Zoe Foster-Blake).
In a nutshell, this job is about story telling. A crucial part of our brand is sharing the journey with our fans. Three Birds is about to embark on more renovation projects than ever so we couldn’t possibly share that journey (and joyful chaos) with our audience without a chief story teller… and that’s where YOU come in. We’re looking for a confident and creative writer who feels they can nail all of the below.
+ Write 6 articles per week for the Three Birds Renovations (TBR) publishing network across 52 weeks of the year. Each article is approx. 500 words.
+ Ensure that the style of writing is in line with the TBR tone of voice - cheeky, authentic, playful and fun, think Zoe Foster-Blake style.
+ Work with with our Digital and Marketing Team to ensure all articles meet the objectives of the Content Strategy.
+ Gain a thorough understanding of sponsorship deliverables within TBR content platforms, and ensure all articles and content meets the needs of our partners.
+ Recommend 1 x extract from each article that can be used for an Instagram Post and Facebook Post, including snappy headlines for social media and email marketing.
+ Link and thread back to existing articles within the TBR publishing world, all of which will be housed on our website.
+ Interview other industry experts on current trends, new products and inspiration.
+ Be available to be on site during key periods of filming, installation and building stages to create and develop storyline ideas in line with Content Strategy.
+ Work closely with Bonnie, Erin and Lana, bringing to life the girls' individual personalities and tone of voice.
+ Work with the Three Birds Renovations photographer, thinking about how images and words marry together for our Content Plan.
+ Work with Marketing Team to ensure days and time spent on site are utilised to the full capacity in terms of ideas generated.
+ Work with our content management system and team members to ensure our deadlines are met as outlined in our content calendar.
+ Use data insights from analytics to craft and optimise content.
+ Capture behind the scenes madness of the Three Birds world with your trusty iPhone (when you are on site) to share across our Instagram and Facebook stories.